About Us

Who we are...

            Rural Advertising and Marketing is a full service BTL promotion rural advertising and marketing agency. We develop and manage sales and promotional programs at both national and local levels. We deliver concept-to-contact marketing programs that uniquely and efficiently connect brands to target consumers. We have an uncanny ability to recognize emerging market developments and adapt our services and product offering for maximum effect. Our clientele includes a vast range of consumer product companies, service companies and not for profit organization.

            We are working and have worked on over 15 brands across 6 categories handled by a team of 12 highly professionals with collective experience of more than  8 years in marketing and brand communication. our services are over 90 % client retention in a project base environment. We believe in long term relationship resulted into transforming from a bare project base agency to a extended marketing/ BTL arm of clients. We are a specialist BTL agency with an enviable list of clientele…..!

Our Strength 

            Richness of reach coupled with real time updates…! Wide connectivity to implement activation strategies in any pop Strata, hard core villages or towns with vary high growth rate in urbanization like.    Our people – A dedicated team of over 80 field agents. Our people are passionate and energetic. They are capable of managing huge level of in-market implementation detail and has the ready ability to scale up or down according to client’s needs. Our Pan India network coupled with rural penetration enables us to reach TG in a manner that integrates brands directly with consumers and the trade.

            Supprted and trusted by our esteemed client list-

                                 Emami, HLL, Henkel, Religare, Airtel, G.D. Pharmaceuticals, Dhaanya Seeds (A TATA Enterprise)....and many more>>

Our Approach

• We are passionate about great strategies, brilliant execution and optimum measurable results. 

• We stay current with industry trends and needs across a wide range of channels and consumer groups.  We listen to and understand our client’s objectives.    We develop strategies utilizing all the tools in the markt an promotion tool box.

• Rural project teams, creative and in-field specialists execute programs seamlessly.

• We measure resuls against agreed to metrics and apply learning to successive programs.

• When developing the approach, we combine three key elements-

                        Consumer and Category insides

                        Client knowledge of their business

                        Our own prospective and experience.