Knowledgebase

Media for rural Communication

Conventional Media

            Mass Media- According to latest studies 70% of the R1, R2, R3 level of rural settlements can be reached through mass media, whether it is the broadcast media, cinema, or the local tabloid periodical

Local Media “On Ground”- Bus, Tractor. Trolley, Trekker, transport offer economic local area coverage so wall paintings, suitable Mandy shed paintings, Product Sampling, Fares and Haat Markets offer channel of communications.Our Playing Field- Rural Advertising and Marketing

Un Convetional Media

            The need for un conventional media rises for few reasons-

To capture the rural mind by a comfortable mode as the mass media is seen to be too impersonal and often unreliable by the rural consumer.

There are many pockets in the outreach landscape with significant media darkness. It is estimated that about 260 million people is without access to TV, radio and print media. The reason ranges from non-availability to illiteracy.

Our Innovative Means:

            Van Operation: The mobile units have the advantage of packing interest creating elements to draw the audience to an exposure, detailing or sampling of a brand in the rural environment of entertainment vacuum, the van promotions interspersed with adequate dosages of entertainment leave behind a lasting impact on brand preferences.